For decades, Bill has helped organizations turn data and digital infrastructure into owner-controlled assets that drive NOI, control, and AI readiness. He's seen what works at scale and what falls apart at the second building — and he wrote this book for the owners who want plays, not platitudes. When he's not running OpticWise, he's coaching execs/entrepreneurs as the "ResilienceGuy", hosting the PPP Podcast, and pursuing unique shared experiences in this treasured life.

Drew is a co-author of Peak Property Performance® and co-host of the podcast. He's spent his career in the field-level realities of digital infrastructure — the gap between what vendors promise on the slide and what owners actually receive. He writes and speaks for the operators who want clarity over complexity, and ownership over rent. Drew brings the practitioner's voice to the playbook: what actually happens when the network goes down at 2 AM and the leasing tour is at 9.

Ryan is a contributing author and collaborator with Bill and Drew. His lens sharpens the playbook on the operational and governance side of building intelligence — the parts that don't make the slideware but determine whether a strategy actually works under pressure. Ryan keeps the book honest about the structural work owners need to do before any "AI strategy" can land.